According to an old Scandinavian tradition one is supposed to eat a lot of Semlas before the Fasting begins. According to the tradition the cream needs to hand whipped by a blond girl standing in the sun outside of an Advertising agency's front door (see image).
Everytime I pop in to Bingo Shop on Roger de Lluria I tend to leave with a new sweater, jacket or something. Interesting mix, mainly brands from nothern Europe which is quite hard to find in Barcelona.